Published on .

June 7, 2001

By Laura Hughes

NEW YORK (AdAge.com) -- For the third straight year, Omnicom Group's TBWA/Chiat/Day won the New York American Marketing Association's "Grand Effie" award.

The Playa del Rey, Calif.-based agency's campaign for Nissan North America's Xterra

More than 300 judges reviewed this year's entries.
was deemed the most effective advertising campaign of 2000.

DDB and Young & Rubicam tied for the most Effie awards of the night, with 10 per agency.

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The national awards were established to honor advertising effectiveness by recognizing campaigns that meet or exceed stated, measurable objectives. More than 300 senior advertising and marketing executives served as judges for this year's Effie awards. Gold, silver and bronze Effies are awarded based on highest scores within 46 categories. The Grand Effie winner is the campaign with the highest total score. Advertising Age is a sponsor of the awards program.

Previous wins
Last year TBWA/Chiat/Day, Playa del Rey, won the award for its Apple Computer "Think different" campaign, and in 1999 the agency earned the prize for its work on Tricon Global Restaurants' Taco Bell.

WPP Group's Young & Rubicam, New York, took home four Gold Effies this year for campaigns for Sony, Fisher-Price, Kraft Food's Tobler Chocolate Orange and the U.S. Census Bureau. Sister WPP shop Ogilvy & Mather, New York, followed with three Gold Effies for work on IBM Corp., IBM Software and Centocor's Remicade.

Other agencies to win Gold Effies included Interpublic Group of Cos. agencies Campbell Mithun, New York, Campbell-Ewald, Warren, Mich., GMO/Hill Holliday, San Francisco, Gotham, New York, and McCann-Erickson, New York; Omnicom siblings DDB Chicago and Goodby, Silverstein & Partners, San Francisco; Publicis Groupe shops Fallon, Minneapolis and Saatchi & Saatchi, New York; WPP's J. Walter Thompson, Atlanta; True North Communications' FCB, Chicago; Bcom3 Group's Leo Burnett, Chicago; M&C Saatchi with Optimedia International, New York; the Richards Group, Dallas; and Maris, West & Baker, Jackson, Miss.

Copyright June 2001, Crain Communications Inc.

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