TBWA FORMS DRUG ADVERTISING NETWORK
NEW YORK (AdAge.com) -- Omnicom Group's TBWA Worldwide announced it has formed TBWA/WorldHealth, a new global marketing services network dedicated to the growing health care business.
The new network will combine the services of professional pharmaceutical and health care agencies already within Omnicom. They include Lyons Lave Nickel Swift, New York; Hyphen, New Jersey; ACCEL, New York; 1Health Communications, Los Angeles and San Francisco; Brand Architecture International, New York, London and Dublin; LEC Advertising, London; Targis, Germany and Japan; Arsenal Targis, France; and TBWA Worldwide.
TBWA said it needed a network to handle drug pitches that are increasingly including both health care professionals and the consumers.
TBWA/WorldHealth will have 17 offices worldwide and aggregated annual revenues of approximately $150 million. Clients include Alcon Laboratories, AstraZeneca, Bayer, GlaxoSmithKline, Johnson & Johnson, Pfize Inc., Pharmacia Corp., Schering Plough and Wyeth.