TBWA Names Robert LePlae North American President

Duties Include Day-to-Day Oversight of N.Y. Office

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NEW YORK (AdAge.com) -- Omnicom Group's TBWA Worldwide has named West Coast chief Robert LePlae to president of its North America operations, including day-to-day oversight of the network's New York office.
Robert LePlae has been named president of TBWA Worldwide's North American operations.
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The widely expected move follows by a week the departure of Brett Gosper, formerly president of TBWA's New York Group now heading to Interpublic Group of Cos.' McCann Erickson, where he'll be U.S. president. Part of Mr. LePlae's task will be to build on momentum generated by the New York office, long a weak link in a strong network.

New York's highlights
Highlights of Mr. Gosper's tenure included winning the consumer advertising business for Sprint Nextel following its merger, and ad duties for American Century Investments. The office also reached the final round of home improvement retailer Lowe's recent ad and media review. That business went to Omnicom sibling agencies BBDO, New York, and OMD.

Mr. LePlae, president-CEO of TBWA/California, continues to report to Worldwide President-CEO Jean-Marie Dru. The 45-year-old Mr. LePlae joined the agency's Los Angeles office in 1998. In addition to his New York responsibilities, he will oversee TBWA/Chiat/Day and Tequila offices in Los Angeles and San Francisco.

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