TBWA recruits for new Asian creative director post

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NEW YORK -- TBWA International has appointed Mike Fromowitz to the new position of regional creative director for Asia. Mr. Fromowitz, formerly chairman and executive creative director of Batey Ads in Hong Kong, will be based in Singapore at TBWA Fong Haque & Soh.

Mr. Fromowitz left North America for Asia in 1983, and since then his career has straddled the two continents, with stints at Bates Asia, McCann-Erickson Canada and his own agency, Red Ball Tiger in San Francisco.

Keith Smith, TBWA Asia-Pacific chairman, says of Mr. Fromowitz's appointment: "When you're in the process of building your business across a vast and disparate region and acquiring agencies [which] are independent, one of the things you need is a strong glue to bring them together, and creative is as strong as it gets."

Copyright November 1997, Crain Communications Inc.

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