TBWA shifts Matathia to Milan

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TBWA Chiat/Day named New York office President Ira Matathia to be chairman of TBWA Milan, a move insiders said follows clashes with Dick Costello, president-CEO of TBWA Chiat/Day East.

The restructuring also seems to confirm the dominant role of the TBWA culture following its merger with Chiat/Day last year, prompting questions about whether the agency will scale back Chiat's trademark virtual office, at least in New York.

Account Director Mary Maroun was named to the new post of managing director of the New York office and will share management of the office with Creative Director Marty Cooke.

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