Tech ad page, spending drop

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Tech ad pages in U.S. computer and business publications dropped 15% to 57,637 in the first quarter, with estimated ad spending falling 6% to $763 million vs. the same period a year ago, according to ad tracking service Adscope, Eugene, Ore. The declines come as some tech advertisers shift money to other media, including consumer publications, the Web and TV. Profit and sales troubles also have led to a dramatic ad spending decline in areas such as direct market PCs. CMP Media, in the midst of looking for a buyer, suffered the biggest page drop, with pages plummeting 22.1%. Ziff-Davis' pages fell 20.7%, while International Data Group dipped 4.9%.

Copyright April 1999, Crain Communications Inc.

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