Winners of the Ad Age Best Awards

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Title: The Heist
Client: IBM
Brand: IBM Servers
Agency: Ogilvy & Mather Worldwide, New York
Creative Directors: Chris Wall, Susan Westre
Art Director: Jeff Curry
Copywriter: Jeff O'Keefe
Producer: Lee Weiss
Production Co.: Pytka, Venice, Calif.
Director: Joe Pytka
Editorial Co.: Go Robot, New York
Editor: Adam Liebowitz
The harried manager of a large company is telling two police detectives, "They took everything." The threesome walks into a giant, near-empty room when they encounter another employee, who tells his boss that nothing was stolen. In fact, all the information was simply transferred to a lone server against a wall. "I sent out an e-mail," the employee tells the bewildered manager. "What's a server?" one cop asks. Welcome to IBM's version of downsizing.


1. Title:"2 a.m."
Marketer: Pacific Bell
Brand: DSL Service
Agency: Omnicom Group's Goodby, Silverstein & Partners, San Francisco
Creative Director: Jeffrey Goodby
Associate Creative Director: Peter Nicholson
Art Director: Stefan Copiz
Copywriter: Ian Kalman
Producer: Mathew Winks
Production Co.: Morton Jankel Zander, Los Angeles
Director: Craig Gillespie
Editorial Co.: FilmCore, Santa Monica, Calif.
Editor: Gordon Carey

One DSL-deficient family with a slow Internet connection avoids crowded peak hours by scheduling the children to get up in the middle of the night to go online.

2. Title: "Rycharde Hawkes"
Marketer: Hewlett-Packard Co.
Brand: HP Data Products
Agency: Omnicom Group's Goodby, Silverstein & Partners, San Francisco
Creative Directors: Rich Silverstein, Steve Simpson
Art Director: Rick Casteel
Copywriter: John Matejczyk
Producer: Tanya LeSieur
Production Co.: @radical media, New York<
Director: Erroll Morris
Editorial Co.: Nomad Editing Co., Santa Monica, Calif.
Editor: Jim Hutchins

During the icy Helsinki winter, HP provides data about when the next tram is due. Children take advantage to run out and pelt the train with snowballs.

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