Teens spend less than half as much time online as adults, study finds

Published on .

Teens spend far less time online on average, in both number and length of sessions, than adults do, according to a joint study by Jupiter Communications and Media Metrix. The new data show that teens spend an average 303 minutes per month online, compared with the adult average of 728 minutes per month; and, depending on gender, teens gravitate to different sites. Teen boys make surfing decisions based on their interests, while teen girls look for familiar brands and community, the study found.

Copyright September 2000, Crain Communications Inc.

Most Popular
In this article: