Tele-TV names Fishman

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Tele-TV Media, Los Angeles, named Roger Fishman exec VP-marketing, from VP-worldwide marketing and sales for Hard Rock Cafe International. Tele-TV is a venture created by Bell Atlantic, NYNEX and Pacific Telesis that creates content for platforms including digital TV, the Internet and interactive TV. Mr. Fishman is expected to name an agency soon to handle Tele-TV's account.

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