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NEW YORK-TeleCards, the interactive prepaid telephone cards that have earned popularity both as a premium and collectible, now have earned a show of their own.

Advertising Age and Nynex Corp. are co-sponsoring the TeleCard World '94 Conference & Exposition Sept. 28 to Oct. 2 at the Jacob Javits Center here.

As a premium, incentive or marketing tool, prepaid telephone cards enable marketers to illustrate messages on the card itself while delivering a voice message to the user at the beginning of each call. Jackie Shaw-Maestas, publisher of TeleCard World magazine and conference organizer, said: "The market for TeleCards will explode during the next 24 months. They've been used throughout Europe and Asia for many years and now they're rapidly gaining popularity in the U.S."

TeleCard World '94 will include conferences and a half-day tutorial designed to instruct ad agencies and clients how to incorporate the premium into any marketing mix. The latest products and applications from 120 companies will be on display.

Among companies using TeleCards are Hallmark Cards, 7-Eleven Stores, Ryder Truck Rental, PepsiCo, and Procter & Gamble Co.

Ed Erhardt, VP-publisher, Ad Age, said: "It's important for marketers to fully understand all the tools available to them, and this technology offers exciting possibilities for premium and incentive marketing. That's why we're so pleased to be a sponsor of this conference."

Ms. Shaw-Maestas said the cards "have the beauty of stamps, the monetary value of coins and the inexpensive allure that attracts sports card collectors."

Registration information is available by calling Houston-based TeleCard World, (713) 974-5252.

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