Terra Lycos taps FreeCar.com for car wraps

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Terra Lycos is working with FreeCar.com, Los Angeles, an out-of-home advertising provider, to wrap more than 40 Terra Lycos' employee vehicles in Mountain View, Calif. and Boston, Mass., as part of a promotion of several products within the Lycos Network. Freecar.com will wrap selected vehicles with promotional messages for Lycos Travel, MatchMaker, Lycos News, Lycos Computers, Lycos Communities, Lycos Shop, My Lycos, Quote.com, Lycos Sports and Lycos Zone.

Copyright January 2001, Crain Communications Inc.

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