The Dude is back, and so is Carrie Bradshaw—but only for a few seconds. Jeff Bridges and Sarah Jessica Parker reprise their roles from "The Big Lebowski" and "Sex and the City" in a Super Bowl ad for Stella Artois that was released today.

The 45-second spot from Mother New York shows the two actors in character swapping their usual drinks for the Anheuser-Busch InBev-owned brew. Bradshaw was known for her love of Cosmopolitans, while Jeff "The Dude" Lebowski is synonymous with White Russians. In the ad, the two characters bump into each other at a restaurant after ordering Stellas—The Dude calls his a Stella "Ar-toes"—creating a stir among the wait staff.

The show and movie were both debuted in 1998, making the ad seemingly tailor-made for GenXers and older millennials. But Stella execs are banking on a wider appeal.

The Dude and Bradshaw are "really both icons of pop culture," says Peter Van Overstraeten, who oversees Stella as VP of premium and super premium brands at AB InBev. While the characters have been out of the spotlight for years, "that doesn't mean a slightly younger demographic is not aware of them or binge watching 'Sex and the City.'"

The 45-second spot from Mother New York shows the two actors in character swapping their usual drinks for the Anheuser-Busch InBev-owned brew. Bradshaw was known for her love of Cosmopolitans, while Jeff "The Dude" Lebowski is synonymous with White Russians. In the ad, the two characters bump into each other at a restaurant after ordering Stellas—The Dude calls his a Stella "Ar-toes"—creating a stir among the wait staff.

The show and movie were both debuted in 1998, making the ad seemingly tailor-made for GenXers and older millennials. But Stella execs are banking on a wider appeal.

The Dude and Bradshaw are "really both icons of pop culture," says Peter Van Overstraeten, who oversees Stella as VP of premium and super premium brands at AB InBev. While the characters have been out of the spotlight for years, "that doesn't mean a slightly younger demographic is not aware of them or binge watching 'Sex and the City.'"

Bridges teased The Dude's return in a vague tweet Thursday morning that drew plenty of notice, including nearly 7,000 comments and 180,000 likes within 24 hours. Some publications falsely interpreted it as a tease to a sequel, not a Super Bowl commercial, which could leave some fans of the film disappointe