Thai ad agencies prepare to do political battle

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BANGKOK -- Thailand's political parties have lined up the agencies that will help them do battle with each other over the next month. Voters in Thailandwill go to the polls for the second time in 16 months on November 17. And early indications are that political advertising will be sharper than in the past.

Thailand's caretaker government, the Chat Thai Party, has selected Siam Vision Co, a subsidiary of Siam TV and Communication Co, to mount a nationwide campaign to encourage voter turnout ahead of the general election. Dr Seri Wongmonta, chairman of the parent company, says he hopes to get such personalities as highly-respected former prime minister Anand Panyarachun and popular teenage singer Jason Young as presenters in TV ads. Wongmonta will also work as a consultant on the party's own electioneering campaign.

The leading opposition Democrat Party has chosen Batey Ads (Thailand) Co and Bates (Thailand) Co to manage its campaigns in Bangkok and the provinces respectively.

Meanwhile, the Chat Pattana Party (translates as Nation Development Party), led by former prime minister Chatichai Choonhavan, has assigned Thai Image Advertising Co. The Palang Dharma Party (translates as "Moral Force Party") retains its relationship with SC Matchbox Co, a subsidiary of the giant computer and telecommunications Shinawatra Group, while the New Aspiration Party (NAP) has decided on Spa Advertising.

Copyright October 1996, Crain Communications Inc.

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