Thai Airways appoints new agencies

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BANGKOK -- Thai Airways International has selected three agencies to handle its advertising overseas and locally, replacing Magnus Nankervis Curl/FCB, Sydney.

J. Walter Thompson Co., Bangkok, will handle most of the national carrier's overseas advertising and oversee its publications. Local agency Spa Advertising will work to improve the airline's corporate image locally. And Thailand-based Chuo Senko Co. Ltd. will handle advertising within Thailand as well as the regional promotion of tours.

Copyright December 1997, Crain Communications Inc.

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