Thai production house offers regional service

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BANGKOK--Matching Studio Co., a leading Thai production house for TV commercials, is joining forces with top regional advertising agencies to launch its services in China, Hong Kong, Japan, Indonesia and Vietnam.

Managing Director Somchai Cheewasutthanon says the joint partnership would attract more work from international clients for the firm, where all final production would be done.

Although Mr. Somchai declined to name the regional partners, he says Matching Studio has worked with the Thai branches of major international advertising agencies, including Saatchi & Saatchi, Leo Burnett Worldwide and J. Walter Thompson Co.

"It is not all too difficult to woo more foreign clients to Thailand because the country has a large pool of highly skilled and creative people, state-of-the-art production facilities and, furthermore, our currency is pretty weak, making it even more attractive for overseas clients who are calculating their expenditures in U.S. dollars," he says.

Since October last year, Matching Studio has generated $1 million in revenue from the production of 16 TV commercials, he says.

While the average production budget for a TV spot lies between $50,000 and $70,000, some clients, such as one from China that commissioned a recent shampoo brand ad, would spend as much as $200,000, according to Mr. Somchai.

This year, Matching Studio will produce about 20 commercials, up from seven last year. The respective clients are mostly Japanese, introduced through Cine Tone Co., a Japanese agency based in Bangkok.

Copyright October 2000, Crain Communications Inc.

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