ThermoLase appoints Lois/EJL

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ThermoLase Corp., San Diego, hired Lois/EJL, Los Angeles, to promote SoftLight, its laser-based hair removal system. The system will be featured in the company's salons and spas, called Spa Thira, to be opened in upscale markets nationwide soon and expanded internationally next year. Billed as the first major breakthrough in hair removal in 50 years, the system will also be licensed to doctors and skincare specialists..

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