Tierney opens interactive division

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Philadelphia-based Tierney & Partners has opened an interactive division. Tierney Interactive will offer clients new media services including e-commerce development and online branding. Steve Rockman will head Tierney Interactive as senior VP-interactive marketing. Mr. Rockman joins Tierney from Criterion Communications, where he served as exec VP-chief operating officer. The agency plans to hire several new employees to staff the interactive division.

Copyright April 1999, Crain Communications Inc.

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