Tilberis Mevorah BRADY'S BUNCH

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What a curious manner in which Hearst Magazines observes the old and honored tradition, "Loyalty Up, Loyalty Down." Consider the case of Carl Portale, until 15 minutes ago publisher of its grand old monthly, Harper's Bazaar. Mr. Portale kept Bazaar going during the eight or nine months of lame duck Editor Tony Mazzola while they waited for Elizabeth Tilberis to get here. Then when Liz had gotten the magazine up and running splendidly, Portale again stepped in with the help of caretaker editors to sustain Bazaar during the months Ms. Tilberis so gallantly battled ovarian cancer. The result? Newsstand sales were up and the current (September) issue is HB's "largest ever." Hearst even took out a two-page ad in The New York Times Sunday magazine on Sept. 4 to say so, urging advertisers to "call Mr. Carl Portale, publisher," to learn more. Then, two days later, essentially the same ad ran in the Tuesday Times. But by now the publisher was Jeannette Chang. And a "super publisher," Anne Fuchs from Conde Nast, was also in place. Mr. Portale, that thoroughgoing professional (and good and faithful servant) must be scratching his elegant head.

Tish Hamilton's the new technology editor at Rolling Stone.

Country America anointed Russell Ellis ad director of the 1 million circulation Meredith monthly.

John Miller hired Jill Esterman as account manager at Metropolitan Home.

Nice. At the U.S. Open, sitting in the stands with his sons, McEnroe was still giving photogs the finger.

David Carey says SmartMoney ad pages through August were 581, up 313 over the same period a year earlier (when it was only bi-monthly, natch).

Must be great being married to Michael Jackson. He flies you to Cannes so you can accompany him to toy stores with a phalanx of bodyguards resembling Mr. T.

Smart move by NBC News nailing down legal eagle Jack Ford (he'd been with Court TV and parttime with NBC) to help them cover the O.J. Trial.

In Florida the big deal is the Charlie Awards given out by the Florida Magazine Association. At this year's banquet Jacksonville magazine earned 13 awards for writing, design and general excellence.

Next week Susan Buckley becomes publisher of American Health magazine, moving from Hachette Filipacchi to the Reader's Digest book whose ad pages are up 25% through the first nine months.

Got to like the mean old guy in the Lincoln-Mercury commercial verbally flogging the sales force.

Michael Clinton shook up the GQ sales operation out west (but wasn't mean about it like the guy above!), making Holly Craig western ad manager and Lauren Chalmers southwest ditto.

Earl Shorris, a top copywriter at N W Ayer on GM, AT&T and other major business, has written a book about his adventures, "A Nation of Salesmen," to be published this fall by W.W. Norton. Harper's will run a 16-page chunk in its October issue.

Saveur's second-ever issue (just out) is worth the price just for the black & white shot of nine-year-old Judy in Boston grimacing at her first taste of champers.

Publisher Peter King Hunsinger of Gourmet got his job one year ago. For the year to date ad pages are up 6% over '93 with October 30 pages ahead.

Victoria has a new marketing services director, Maria Comperchio-Genovesi, formerly with Vogue.

Tom Seaver and writer Marty Appel team up on a new radio feature for baseball fans, "Around the Bases," produced and distributed by GNG Communications in New York starting in February.

Big doings Oct. 20 when the New York Landmarks Preservation Foundation salutes architect Philip Johnson at a Plaza Hotel lunch. Barbaralee Diamondstein-Spielvogel is chairperson. For tickets, call 212-861-4641.

Good Housekeeping promoted Laura Sonnenfeld to the new post of food marketing director.

Link, the college magazine, now headquarters in the Big City, the Soho Building, 110 Greene St., New York 10012.

Weekend Sports mag, of Lake Oswego, Oregon, has a new senior editor, Walt Amacher, and added two new sales people in Seattle and one in Portland.

Penthouse promoted David Mevorah to ad director. He had handled national sales.

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