'Time Asia' rolls out regional campaign

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Time Asia has unveiled a regional, multimillion dollar ad campaign in Asia, "Our Time", which includes provocative visuals and editorials reflecting aspects of Asia's environment, cultures, society, politics and religions. The ads will run in regional publications such as The Asian Wall Street Journal, the International Herald Tribune, Asia Magazine and Time Asia. Time Asia appointed Bates, Hong Kong, as its regional advertising agency last August. Media is handled in-house by Time Asia.

Copyright January 2001, Crain Communications Inc.

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