'Time' magazine, blackplanet.com ink deal

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Time magazine said Feb. 5 that it had partnered with blackplanet.com, a leading site targeted toward African-Americans. The arrangement calls for Time to provide historical content from the magazine to blackplanet.com. Time described the partnership as the first in its multicultural marketing outreach program; blackplanet.com, which is wholly owned by Community Connect, will offer trial subscriptions to Time on its site.

Copyright February 2001, Crain Communications Inc.

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