Time, P&G plan joint venture

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Time Warner Cable Programming and Procter & Gamble Co. on Oct. 29 will announce a parenting venture. The venture will also include the participation of Dr. William and Martha Sears, R.N., co-authors of books on child development; and Kathleen Huggins, author of books on breastfeeding. The venture is separate from a recent Web site launched by P&G, dubbed Total Babycare.

Copyright October 1996, Crain Communications Inc.

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