Time Inc. taps new-media chief

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Linda McCutcheon Conneally, as expected, was named president of Time Inc. New Media, where she had been senior VP-sales & marketing. She succeeds Norm Pearlstine, Time Warner editor in chief, who had been acting president since December. Charlie Thomas, formerly director of ad sales, was named VP-advertising and marketing and will oversee all ad revenue at TINM. A new general manager is expected to be named by the end of this week.

Under Ms. Conneally, TINM will have a single operating budget for Time Inc. New Media ventures, including Pathfinder, custom-publishing ventures and licensing deals. New-media ventures from Time Inc.'s magazines will now report to TINM. Under the reorganization, 100 new-media employees on staff outside TINM--which already boasts 100 employees of its own--will be managed under the company's single new media umbrella, Ms. Conneally said. TINM will be organized around five initiatives, which include audience-building for the Pathfinder Network; content syndication; niche product marketing; magazine brand development online, and online transactions.

Copyright April 1997, Crain Communications Inc.

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