Online Exclusive: Branded Entertainment


Will Create Branded Entertainment Marketing Programs

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LOS ANGELES ( -- Full Circle Entertainment has named former AOL Time Warner executive Julie Kantrowitz as its chief marketing officer.
Julie Kantrowitz, a former Time Warner executive and new CMO at Omnicom's Full Circle Entertainment.

Global advertisers
In the new position at the Omnicom Group-owned branded entertainment production company, Ms. Kantrowitz will create marketing platforms for clients, oversee business affairs and build international distribution opportunities for global advertisers.

Ms. Kantrowitz most recently served as chief operating officer of Time Warner's Global Marketing Solutions Group. She was one of the principals who helped create the team whose mandate was to build strategic marketing relationships for Time Warner's clients across all the company's companies.

Before that, Ms. Kantrowitz was executive vice president of Warner Bros. Media Sales Domestic Television Distribution.

New Omnicom unit
Full Circle was created as an Omnicom unit in February to develop and produce TV shows that can entertain audiences while giving Omnicom's clients a platform to market their products. Its founders' credits already include The Restaurant, House Rules and Young Americans, as well as the Chrysler Showcase Theater and Johnson & Johnson Spotlight Presentation.

Robert Riesenberg, president and CEO of Full Circle Entertainment, said Ms. Kantrowitz's "professional relationships, extensive experience and ability to bring creative marketing solutions to a vast array of Fortune 500 companies will be most valuable."

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