Minneapolis-based Utne Reader is narrowing the aperture on Utne Lens, its Web site at http://www.utne.com. After failing to reach its goal of 100,000 users per month, the site laid off three of its six employees and will no longer use 100% original content. Utne launched the site in July with a budget estimated at $250,000 but has reached only 40,000 users per month. To drum up more support from the ad community, ad rates will drop 38% to $9,245 for the home page and 35% to $7,850 for subsections.
USAir and British Airways launched Priority TravelWorks, an online ticketing system, last week. The service allows purchasing and seat assignments, real-time arrival and departure information and hotel and car reservations.
The National Basketball Association hired Starwave Corp., Seattle, to create its World Wide Web site, at http://www.nba.com. The site is scheduled to launch with the start of the NBA's new season on Nov. 3.
Expect big Internet plans-including services that offer both access to and content on the Web-from Ameritech next week....Anheuser-Busch is working with Web developer On Ramp, New York, the company headed by former MTV VJ Adam Curry, on a Web site for Budweiser (http://budweiser.com). .....AT&T and CNN Interactive last week announced a multiyear relationship to develop online and multimedia information services....Six major newspapers, including The New York Times and The Washington Post, launched CareerPath.com, a Web-based employment service listing job opportunities.