Times Mirror to sell 'Sporting News'

Published on .

Times Mirror Co. will sell its weekly The Sporting News and related properties, including its www.sportingnews.com Web site. Donaldson, Lufkin, Jenrette will handle the sale. Times Mirror Magazines President-CEO Efrem Zimbalist III said the decision to sell was due to competitors' advantages in TV. "For [The Sporting News] to be No. 1 or No. 2 in the category, we really feel it needs an owner that can give them a stronger electronic leg up," he said. Times Mirror hopes to complete the sale by either the end of this year or early next.

Copyright September 1999, Crain Communications Inc.

Most Popular
In this article: