TiVo forms TiVo entertainment group

Published on .

TiVo, marketer of a personal TV service for digital video recorders, has formed the TiVo Entertainment Group to help it focus on key business targets, according to Stacy Jolna, the Group's VP-chief programming officer. Mr. Jolna, attending the National Association of Television Programming Executives show here, said the new organization consists of three teams charged with negotiating advertising and couch-commerce deals for TiVo's Personal TV System. The advertiser-ad agency team will target marketers and their agencies; the Network team handles broadcasters and cable programmers, and media agencies; and an audience research group will evaluate consumer behavior and other issues. Ken Ripley, a former ad sales executive with Sony Corp.'s Columbia-Tristar, is TiVo's national director, advertiser sales based in New York.

For more on this and other Monday happenings at NATPE, click here.

Copyright January 2001, Crain Communications Inc.

Most Popular
In this article: