TiVo partners with Nielsen, ASI

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TiVo July 25 will announce a partnership with TV research companies Nielsen Media Research and ASI Entertainment for an ongoing study of how TiVo's personal TV devices affect audience viewing habits. TiVo intends to invite in networks, advertisers and programmers to develop ideas for new ways to deliver content based on the research.

Copyright July 2000, Crain Communications Inc.

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