Tobacco marketers win year's grace

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OTTAWA -- Canada's Health Minister David Dingwall is giving tobacco companies a year's grace to adjust to changing sponsorship restrictions contained in the federal government's new Tobacco Act.

The tobacco companies - Rothman's Benson & Hedges of Toronto, RJR-Macdonald Inc. Toronto and Imperial Tobacco of Montreal - along with the Canadian Tobacco Manufacturers Council and sporting and cultural event coordinators had complained loudly when the proposed tighter restrictions were announced late last year.

The new restrictions include cutting back drastically on what representation and visibility the tobacco companies can have in sponsored events, including virtually no name use of the company in the event title or promotion.

Copyright February 1997, Crain Communications Inc.

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