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BURBANK, Calif.-Warner Bros.' new WB Television Network has hired Jed Petrick, VP-sales of the Baseball Network in New York for the past year, as its first head of media sales.

The network rolls out in January with a prime-time schedule on stations reaching 73% of U.S. TV households. Markham Media, New York, did WB's ad sales on a consultancy basis for the past year.

Mr. Petrick, who was director at Fox Sports before joining the Baseball Network, will be based in New York.

Other people moving:

Richard H. Vallari, 42, to group publisher, a new post at Advanstar Communications, Cleveland, while remaining publisher of LC-GC and Spectroscopy. He will be based in Metuchen, N.J.

Peter Sturtevant to senior VP-international business news, a new post at NBC Cable, New York, from VP-business news and managing editor of CNBC. Jack Reilly succeeds Mr. Sturtevant as VP-business news from executive producer, ABC's "Good Morning America."

Bill Tompkins, 37, to VP-marketing, a vacant post at The Washington Post, from marketing and advertising administration director.

Lynn Dowling to senior program standards director-broadcast standards, a new post at NBC Entertainment, Burbank, Calif., from director of program standards-series.


NEW BRUNSWICK, N.J.-As part of its focus on developing global franchises, Johnson & Johnson is expanding responsibilities for several executives.

Robert N. Wilson, 54, vice chairman of the board, adds vice chairman of the executive committee to his title, along with broader corporate management responsibility.

Peter N. Larson, 55, an executive committee member, was named to the board, and has worldwide responsibilities for consumer personal care, skincare, haircare and the contact lens business.

Ronald G. Gelbman, 46, and James T. Lenehan, 45, both company group chairmen, join the executive committee. Mr. Gelbman will be responsible for all prescription pharmaceutical and diagnostics companies, and Mr. Lenehan will have worldwide responsibility for consumer pharmaceutical and professional medical businesses.

All are new posts.

Robert E. Campbell, 61, board vice chairman, is retiring after 39 years with the company.

Other people moving:

John Ludes to president-chief operating officer, American Brands, Old Greenwich, Conn., effective early next year, from president-CEO, Acushnet Co., Fairhaven, Mass. He succeeds Thomas Hays, now chairman-CEO.


NEW YORK-The American Association of Advertising Agencies hired Jacqueline Llewellyn for the new post of VP-diversity programs.

In that role, she will oversee the association's 21-year-old minority advertising intern program.

Ms. Llewellyn most recently was assistant commissioner for equal opportunity and recruitment with the New York Fire Department. She will also serve on the Four A's newly formed Diversity Initiatives Advisory Council, which is trying to increase the representation of minorities in agencies' professional ranks.

Other people moving:

Page Thompson to U.S. media director, a new post at DDB Needham Worldwide, New York, from media director. The move consolidates DDB Needham's New York and Chicago media departments under a single management. Mike White remains media director of DDB Needham, Chicago.

Nathan Grant to exec VP-creative services, a new post at Dazu, Studio City, Calif., from art director.

Sheryl Friedman to senior VP-management supervisor on the Roy Rogers Restaurants account, Earle Palmer Brown, Bethesda, Md., from VP-account supervisor on the Wendy's International account, Bates USA, Columbus, Ohio. She succeeds Dodie Subler, who left.

Delina "Dee" Papit, 36, to senior VP-marketing, a new post at O'Keefe Marketing, Richmond, Va., from VP-marketing. Also to new posts: Laurie Banks, 41, to VP-consumer merchandising from account manager; Carolyn Dixon, 33, to VP-media and research director from media and research director.

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