1: Volkswagen
Doyle Dane Bernbach
"Think small"
1960s
2: Coca-Cola
D'Arcy Co.
"The pause that refreshes"
1929
3: Marlboro
Leo Burnett Co.
The Marlboro Man
1955
4: Nike
Wieden & Kennedy
"Just do it"
1988
5: McDonald's
Needham, Harper & Steers
"You deserve a break today"
1971
6: DeBeers
N.W. Ayer & Partners
"A diamond is forever"
1939
7: Absolut Vodka
The Absolut bottle
1981
8: Miller Lite beer
McCann-Erickson Worldwide
"Tastes great, less filling"
1974
9: Clairol
Foote, Cone & Belding
"Does she . . . or doesn't she?"
1957
10: Avis
Doyle Dane Bernbach
"We try harder"
1963
11: Federal Express
Ally & Gargano
"Fast talker"
1982
12: Apple Computer
Chiat/Day
"1984"
1984
13: Alka-Seltzer
Jack Tinker & Partners; Doyle Dane Bernbach; Wells, Rich, Greene
Various ads
1960s, '70s
14: Pepsi-Cola
Newell-Emmett Co.
"Pepsi-Cola hits the spot"
1940s
15: Maxwell House
Ogilvy, Benson & Mather
"Good to the last drop"
1959
16: Ivory Soap
Procter & Gamble Co.
"99 and 44/100's Pure"
1882
17: American Express
"Do you know me?"
1975
18: U.S. Army
N.W. Ayer & Son
"Be all that you can be"
1981
19: Anacin
Ted Bates & Co.
"Fast, fast, fast relief"
1952
20: Rolling Stone
Fallon McElligott Rice
"Perception. Reality."
1985
21: Pepsi-Cola
Batton, Barton, Durstine & Osborn
"The Pepsi generation"
1964
22: Hathaway Shirts
Hewitt, Ogilvy, Benson & Mather
"The man in the Hathaway shirt"
1951
23: Burma-Shave
Allen Odell
Roadside signs in verse
1925
24: Burger King
"Have it your way"
1973
25: Campbell Soup
BBDO
"M'm! M'm! Good!"
1930s
26: U.S. Forest Service
Advertising Council/Foote, Cone & Belding
Smokey Bear/"Only you can prevent forest fires"
1944
27: Budweiser
D'Arcy Masius Benton & Bowles
"This Bud's for you"
1970s
28: Maidenform
Norman, Craig & Kummel
"I dreamed I went shopping in my Maidenform bra"
1949
29: Victor Talking Machine Co.
Francis Barraud
"His master's voice"
1901
30: Jordan Motor Car Co.
Edward S. (Ned) Jordan
"Somewhere west of Laramie"
1923
31: Woodbury Soap
J. Walter Thompson Co.
"A skin you love to touch"
1911
32: Benson & Hedges 100s
Wells, Rich, Greene
"The disadvantages"
1960s
33: National Biscuit Co.
N.W. Ayer & Son
Uneeda Biscuits' Boy in Boots
1899
34: Energizer
Chiat/Day
The Energizer Bunny
1989
35: Morton Salt
N.W. Ayer & Son
"When it rains it pours"
1912
36: Chanel
Doyle Dane Bernbach
"Share the fantasy"
1979
37: Saturn
Hal Riney & Partners
"A different kind of company. A different kind of car."
1989
38: Crest toothpaste
Benton & Bowles
"Look, Ma! No cavities!"
1958
39: M&Ms
Ted Bates & Co.
"Melts in your mouth, not in your hands"
1954
40: Timex
W.B. Doner & Co and predecessor agencies
"Takes a licking and keeps on ticking"
1950s
41: Chevrolet
"See the USA in your Chevrolet"
1950s
42: Calvin Klein
"Know what comes between me and my Calvins? Nothing!"
1980s
43: Reagan for President
Tuesday Team
"It's morning again in America"
1984
44: Winston cigarettes
Wm. Esty & Co.
"Winston tastes good -- like a cigarette should"
1954
45: U.S. School of Music
Ruthrauff & Ryan
"They laughed when I sat down at the piano, but when I started to play!"
1925
46: Camel cigarettes
N.W. Ayer & Son
"I'd walk a mile for a Camel"
1921
47: Wendy's
Dancer Fitzgerald Sample
"Where's the beef?"
1984
48: Listerine
Lambert & Feasley
"Always a bridesmaid, but never a bride"
1923
49: Cadillac
MacManus, John & Adams
"The penalty of leadership"
1915
50: Keep America Beautiful
Advertising Council/Marsteller Inc.
"Crying Indian"
1971
51: Charmin
Benton & Bowles
"Please don't squeeze the Charmin"
1964
52: Wheaties
Blackett-Sample-Hummert
"Breakfast of champions"
53: Coca-Cola
McCann-Erickson
"It's the real thing"
1970
54: Greyhound
Grey Advertising
"It's such a comfort to take the bus and leave the driving to us"
1957
55: Kellogg's Rice Krispies
Leo Burnett Co.
"Snap! Crackle! and Pop!"
1940s
56: Polaroid
Doyle Dane Bernbach
"It's so simple"
1977
57: Gillette
McCann-Erickson
"Look sharp, feel sharp"
1940s
58: Levy's Rye Bread
Doyle Dane Bernbach
"You don't have to be Jewish to love Levy's Rye Bread"
1949
59: Pepsodent
Foote, Cone & Belding
"You'll wonder where the yellow went"
1956
60: Lucky Strike cigarettes
Lord & Thomas
"Reach for a Lucky instead of a sweet"
1920s
61: 7 UP
J. Walter Thompson Co.
"The Uncola"
1970s
62: Wisk detergent
BBDO
"Ring around the collar"
1968
63: Sunsweet Prunes
Freberg Ltd.
"Today the pits, tomorrow the wrinkles"
1970s
64: Life cereal
Doyle Dane Bernbach
"Hey, Mikey"
1972
65: Hertz
Norman, Craig & Kummel
"Let Hertz put you in the driver's seat"
1961
66: Foster Grant
Geer, Dubois
"Who's that behind those Foster Grants?"
1965
67: Perdue chicken
Scali, McCabe, Sloves
"It takes a tough man to make a tender chicken"
1971
68: Hallmark
Foote, Cone & Belding
"When you care enough to send the very best"
1930s
69: Springmaid sheets
In-house
"A buck well spent"
1948
70: Queensboro Corp.
WEAF, NYC
Jackson Heights Apt. Homes
1920S
71: Steinway & Sons
N.W. Ayer & Son
"The instrument of the immortals"
1919
72: Levi's jeans
Foote, Cone & Belding
"501 Blues"
1984
73: Blackglama-Great Lakes Mink
Peter Rogers Group
"What becomes a legend most?"
1960s
74: Blue Nun wine
Della Femina, Travisano & Partners
Stiller & Meara campaign
1970s
75: Hamm's beer
Campbell-Mithun
"From the Land Of Sky Blue Waters"
1950s
76: Quaker Puffed Wheat
Lord & Thomas
"Shot from guns"
1920s
77: ESPN Sports
Wieden & Kennedy
"This is SportsCenter"
1995
78: Molson Beer
Moving & Talking Picture Co.
Laughing couple
1980s
79: California Milk Processor Board
Goodby, Silverstein & Partners
"Got Milk?"
1993
80: AT&T
N.W. Ayer & Son
"Reach out and touch someone"
1979
81: Brylcreem
Kenyon & Eckhardt
"A little dab'll do ya"
82: Carling Black Label beer
Lang, Fisher & Stashower
"Hey, Mabel! Black Label!"
1940s
83: Isuzu
Della Femina, Travisano & Partners
"Lying Joe Isuzu"
1980s
84: BMW
Ammirati & Puris
"The ultimate driving machine"
1970s
85: Texaco
Benton & Bowles
"You can trust your car to the men who wear the star"
1940s
86: Coca-Cola
Creative Artists Agency
"Always"
1993
87: Xerox
Needham, Harper & Steers
"It's a miracle"
1975
88: Bartles & Jaymes
Hal Riney & Partners
"Frank and Ed"
1985
89: Dannon Yogurt
Marsteller Inc.
Old People in Russia
1970s
90: Volvo
Scali, McCabe, Sloves
Average life of a car in Sweden
1960s
91: Motel 6
Richards Group
"We'll leave a light on for you"
1988
92: Jell-O
Bill Cosby with kids
1975
93: IBM
Lord, Geller, Federico, Einstein
Chaplin's Little Tramp character
1982
94: American Tourister
Doyle Dane Bernbach
The Gorilla
late 1960s
95: Right Guard
BBDO
"Hi guy!"
1960s
96: Maypo
Fletcher, Calkins & Holden
"I want my Maypo"
1960s
97: Bufferin
Young & Rubicam
Pounding heartbeat
1960
98: Arrow Shirts
Young & Rubicam
"My friend, Joe Holmes, is now a horse"
1938
99: Young & Rubicam
Young & Rubicam
"Impact"
1930
100: Lyndon Johnson for President
Doyle Dane Bernbach
"Daisy"
