Top Spots

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Frito-Lay's Doritos tops the list this week with its spot featuring Enrique Iglesias ogling an audience member's bag of chips. See the spot at QwikFIND aao06x

Rank Brand Ad Description Recall Index

1 Doritos Salsa-Enrique Iglesias ogles man's bag of chips (:15) 254

2 Payless Half-Off Sale-Star Jones on inspiration, new looks, half-off sale 235

3 Campbell's Chunky-football player & mom bring soup to subway rider 232

4 Capital One No Hassle Card-yetis attack couple at winter cabin 219

5 Burger King BK Value Menu-drive-through menu in elevator, flirts w/ women 207

6 Campbell's Chunky-football player & mom bring soup to classroom 203

7 DuPont Stainmaster-Dad w/screaming baby, sleeps when set on carpet 200

8 Home Depot Autumn Inspiration-mom changes child's room to bathroom 184

9 Lee Performance Khakis-woman lists food, pours red wine on pants 181

10 Sears Appliances-woman puts salesmen's clothes in washer 178

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of Sept. 16 - Sept. 29. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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