Top Spots

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KFC and its Honey Cajun Wings claim the No. 1 and 2 spots. And there's proof Gap's trademark "white background and music" spots are still effective, with two landing in the Top 10 during Sept. 2 through Sept. 15. See the spots:

Rank Brand Ad Description Index

1 KFC Honey Cajun Wings -- fortune teller, J.A. in crystal ball (:15) 198

2 KFC Honey Cajun Wings -- fortune teller, J.A. in crystal ball (:30) 192

3 Payless Star Jones on fall shoes 177

4 Gap Stretch Jeans -- Marianne Faithfull sings "I'll Take You There" 167

5 Levi's Man dumps car in river, French dictionary 166

6 Delta Faucet Man tries to cook 155

7 Red Lobster Man orders 30 shrimp for woman's 29th birthday 155

8 Domino's Buffalo Chicken Kickers -- pictures taken of delivery boy 152

9 Gap Standard Fit Jeans -- Willie Nelson & Ryan Adams sing 143

10 Excedrin QuickTabs -- woman throws water in man's face 142

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of Sept. 2 to Sept. 15. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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