Total Research launches syndicated online brand equity product

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International marketing researcher Total Research Corp., launched EquiTrend Online, its first syndicated online consumer survey. EquiTrend Online offers an in-depth survey of 30,000 Internet users based on their perceptions of the quality of more than 1,300 brands in 17 industry categories. The surveys will benchmark brands not only compared to other products and services in specific industries but in terms of how brands stack up against all U.S. brands.

Copyright October 2000, Crain Communications Inc.

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