Tourism push

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The new U.S. National Tourism Organization, which will oversee foreign marketing of the U.S. as a tourist destination, heard a recommendation from the travel industry that it initiate a trial $17 million-to-$20 million ad campaign in up to 14 countries. The recommendation came from the interim USA National Tourism Organization, which operated before the new joint industry/government group won congressional and White House approval last October. The recommendation offered suggestions for funding the program ranging from departure fees on airline tickets to higher passport fees and industry self-assessments.

Copyright January 1997, Crain Communications Inc.

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