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analyst take "Toyota has done a magnificent job of picking up share on the passenger car side. They've given up [share] quite a bit in the first couple of the months of the year on the light truck side. But that is due to the fact that you've got quite aggressive incentives from each of the Big 3 on all their vehicles, which includes their trucks."

-joe phillippi, principal, autotrends

"Then there is Toyota with the new Scion brand. They're like comets, they come around every so often. ... If Lexus is for older, wealthier people, Scion is for very younger, cooler, poorer people. For the first time, we'll see a Japanese manufacturer with a line of brands that spans the top, the middle and the low end of the market."

-steve saxty, executive director-automotive practice, futurebrand

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