Toyota asks 7 shops to work on Euro launch

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Toyota Motor Europe Marketing & Engineering is asking its seven ad agencies for creative ideas for the $70 million launch of the Yaris, a small car for Europe. In the new Toyota Advertising Network, the shops will work together on the launch no matter which agency's creative work is chosen. Toyota's European agencies include Saatchi & Saatchi; BMZ!/FCA, Duesseldorf; Catchline, Amsterdam; and Egebert, Copenhagen.

Copyright May 1998, Crain Communications Inc.

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