Toyota drives onto Web with weather-triggered ads for Solara

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Toyota Motor Sales USA is running banner ads on, the Weather Services International site aimed at outdoor recreation enthusiasts interested in local current weather conditions. The ads, for Toyota's Solara convertible, use's real-time forecasting technology to display the Toyota Solara convertible ad best suited for the user's local weather (a sunny day will show the Solara with its top down). Solara also is the exclusive sponsor of the "Top-up/Top-down" feature on the site's DRIVEcast segment, showing weather-related driving conditions nationwide based on sun and UV levels, humidity, cloud cover and precipitation.

Copyright July 2000, Crain Communications Inc.

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