Toyota taps Saatchi for Yaris

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Saatchi & Saatchi, London, said it landed the $119 million account to launch Toyota Corp.'s new small car, the Yaris, across Europe. The agency said it beat six rivals in a seven-month pitch. The Saatchi network already handles the Toyota account in North America, plus a number of European, Latin American and Asian markets. Creative for the Yaris will break in April.

Copyright November 1998, Crain Communications Inc.

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