Toyota, Time Inc. create custom site

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Toyota Motor Sales USA debuted Car Culture, a Web site built in conjunction with Time Inc. New Media. Based on an idea from Toyota agency Saatchi & Saatchi Pacific, Torrance, Calif., The site features event calendars, family trip planners, links to other car sites and live chats. Toyota has no input on editorial except that it must be car-related.

Copyright June 1997, Crain Communications Inc.

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