Toys and apparel see most holiday growth

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During the four-week holiday shopping period (Nov. 27 through Dec. 24), toys and apparel sites experienced the highest growth compared with the prior four-week period, according to Media Metrix' holiday electronic commerce report.

Toy sites saw a traffic gain of 86% over the prior four weeks, while apparel sites saw a 73% gain. Also, the number of unique visitors to shopping sites (including toys, books/music/movies, department stores and apparel) increased 25% during the four-week period leading up to Christmas, according to Media Metrix.

Copyright January 1999, Crain Communications Inc.

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