Toys "R" Us narrowed the review the week of March 15 for its estimated $50 million account to Ammirati Puris Lintas and Deutsch
, both New York; Leo Burnett
USA, Chicago; and Doner
, Southfield, Mich. Media participants are Burnett's Starcom
, Western Initiative and Media Edge. The list may change pending discussions with incumbents Kaplan Thaler Group
and Quantum Media International, both New York.
Copyright March 1999, Crain Communications Inc.