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SmithKline Beecham

Agency: Grey Advertising, New York

On: ESPN ("Balls of Fire All-Star Game")

Broke: Feb. 11, 12:12 a.m. (ET)

Length: 30 seconds

A man and woman discuss the whitening powers of Aqua-fresh toothpaste and how it beats both Crest and Rembrandt.

AT&T Calling Card

Client: AT&T Corp.

Agency: N.W. Ayer & Partners, New York

On: TNT ("NBA All-Star Saturday Night")

Broke: Feb. 10, 9:14 p.m. (ET)

Length: 30 seconds

AT&T lures NBA fans with a calling card contest. Every time you make a call using 1-800-CALL-ATT you are automatically entered to win a trip for two to the NBA playoffs.

Splitfire spark plugs

Client: Splitfire Inc.

Agency: Lou Beres & Associates, Chicago

On: ESPN ("Fly Fishing the World")

Broke: Feb. 10, 10:23 a.m. (ET)

Length: 30 seconds

With great graphics, this commercial entices viewers to "Enter the performance zone with Splitfire Performance V spark plugs."

Suzuki motorcycles

Client: American Suzuki Motor Corp.

Agency: Lord Dentsu & Partners, Los Angeles

On: ESPN ("Sportscenter")

Broke: Feb. 10, 11:34 a.m. (ET)

Length: 30 seconds

An irreverent view of what to expect from life-it will rain after you get your car washed and you'll never date a supermodel, but during Suzuki's Fest '96 you can get a deal on a new bike.

Source: RTV's IQ-2000 Competitive Advertising Database

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