Travel: Gregory BRADY'S BUNCH

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From Palm Beach Wendy Danforth reports Bonkers, the mag that bills itself as "for our times," on Sept. 22 unveiled a new logo and a new look. Early reader reaction? "Readers are bonkers about it."

Self named Jamie Lipps its new art director. He'd been a contributing designer at Marie Claire.

As all Marines know, Nov. 10 is the birthday of the Corps. On A&E they'll mark the occasion with a first showing of Lou Reda's splendid bio of "Chesty" Puller, who carried "Lee Lieutenants" and Caesar's "Gallic Wars" with him into combat, won five Navy Crosses, and ended a lieutenant general. Air time 8 p.m.

The Police Athletic League of N.Y. on Dec. 2 holds its "women of the year" lunch at the Waldorf, MC'd by Liz Smith. To be honored, Whoopi Goldberg, Anne Fuchs, Jane Pauley, Andrea Jung and Hillary Clinton. Of whom, with all due respect, one might ask, "why?"

Hachette Filipacchi Magazines named a new regional sales director, corporate sales, Lucille Sitra, who'll be working in the East for Rich Berenson.

Sister publications Parenting and BabyTalk both boost rate bases in '99, to 1.45 million for the former, to 1.75 million for the latter.

Former Grey Advertising VP Toni Lee opened her own full-service PR agency, TL Communications, in Wilton, Conn.

Also, Tami Gross of TMG PR, reveals she has a new account, ABC-TV, and a new son, Ryan Matthew.

Ad linage in Parade's 14th annual automotive issue, was up 26% this year over last. Chrysler with 4.75 pages was the big ad noise.

Liz Schick Marketing Communications moved from N.Y. to Richmond, Vt. to be closer to clients in the Burlington area.

Rodale sold Quiltmaker to Primedia.

Teen has a new features editor, Nancy Rones.

Under Steven Crist, the legendary Daily Racing Form is being relaunched. Hemingway once remarked to Plimpton, "Do you read the Racing Form? There you have the true art of fiction."

Victoria named Kathleen Foster asso. pub./advertising.

Knight Kiplinger has a new book out, "World Boom Ahead," subtitled, "why business and consumers will prosper." So it is devoutly to be hoped.

Maureen Lippe reports her Lippe Taylor PR firm has a new client, State of Mind personal care products and home fragrances.

Esquire continues to stir its fashionable bones. They have a new strategic planning director (it's a new job, as well), Jason Lundy, promoted from director/market research.

Dan Brewster and Publisher Rob Gregory tell me Travel & Leisure Golf will go bimonthly in '99. This year, (the book's first) they reckon to run 229 ad pages and fetch $4.4 million in revenue. The ads exceeded plan for '98 by 25%.

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