In a move to promote online purchases, Sabre Group's travel site Travelocity
unveiled Shop Safe Guarantee July 8 as an added insurance policy against unauthorized credit card usage. When credit card fraud occurs, most banks waive liability for unauthorized charges, or limit liability to $50. With Shop Safe Guarantee, Sabre Group will reimburse the customer's liability fee, up to $50, if the transaction was made on Travelocity using the site's secure server. Sabre Group is also certified with BBBOnLine, which is the online arm of the Better Business Bureau.
Copyright July 1998, Crain Communications Inc.