Tribal DDB Worldwide launches Tribal Connections: CRM

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Tribal DDB Worldwide has created Tribal Connections: Customer Relationship Management (CRM) Solutions, a unit dedicated to enterprise-wide relationship marketing issues. Tribal Connections will work with account, creative and media teams to better understand opt-in data collection from Web sites, online marketing campaigns, alliances and affiliate programs. Managing Tribal Connections are Debbie Korono, director of relationship marketing/North America, from national director of operations-relationship marketing services, Nexgenix, a company that provides online customer relationship management services, and Scott Koehler, director of knowledge management/North America, from director of information management, Nexgenix.

Copyright December 2000, Crain Communications Inc.

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