Tropicana adds calcium

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PepsiCo, Purchase, N.Y., adds calcium to its line of Tropicana Pure Premium juices beginning in mid-January. The newly enriched line will include a new orange strawberry flavor, in addition to its existing but renamed orange tangerine, orange pineapple and orange ruby red varieties in 64-ounce cartons. Ads from FCB Worldwide, Chicago, will likely support the Pure Premium brand overall.

Copyright December 1999, Crain Communications Inc.

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