True North to take 49% stake in Don Coleman agency

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True North Communications' Diversified Cos. division will announce Sept. 1 that it's acquiring a 49% equity stake in Don Coleman Advertising, Southfield, Mich., the nation's third-largest ad agency specializing in the African-American market. Agency President Don Coleman will assume the role of CEO of True North's New American Strategies Group, its multicultural marketing division. Reporting to Mr. Coleman will be Stedman Graham & Partners, Siboney USA and Imada Wong Communications Group. Collectively, the agencies have more than $200 million in billings. This latest deal comes two months after Burrell Communications Group, Chicago, the largest black-oriented agency, sold a 49% stake to Paris-based Publicis.

Copyright August 1999, Crain Communications Inc.

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