True North buys consultancy

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True North Communications, Chicago, has strengthened its global marketing services unit, Marketing Drive Worldwide, with the acquisition of Luxon Carra, a global corporate branding and design consultancy.Peterson Group, New York, a corporate and brand identity company that is also part of Marketing Drive, will be combined with Luxon Carra under the latter's name. Luxon Carra has offices in Germany, the U.K. and the U.S. Clients include Andersen Consulting, Lufthansa and Toyota Motor Corp.

Copyright October 2000, Crain Communications Inc.

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