TRUSTe issues privacy challenge

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TRUSTe unveiled the TRUSTe Challenge, calling upon the Internet industry to adopt Web site privacy rules, and inviting people to sign a petition on its site. The campaign comes in response to a survey in which the nonprofit online organization polled the 100 most popular Web sites and found that 80% have not posted a privacy policy, explaining how a user's personal information will be used and with whom it will be shared.

Copyright October 1997, Crain Communications Inc.

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