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Even though Jeep had never run a spot for its Cherokee in the U.K., creatives at Delaney Fletcher Bozell, London, were inspired by the Pathfinder probe's Mars footage. They created a commercial superimposing the Chrysler Corp. vehicle in the ultimate wilderness, onto NASA shots of the planet. The spot, which broke last week, opens with hazy pictures of Mars, with voice-over discussing the harsh environment, followed by the vehicle bouncing into view. Bozell hopes to use the spot in the U.S. and Europe.
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